In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying […]
No more focus on millennials as a whole group Read More »
Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to
3 good methods to improve flexible packaging Read More »
Have you ever dreamed of draping yourselves with the pages of your favourite book, like a silk armour? Now you can, with the help of Thailand-based FreshComfy. The company prints the covers and pages of classic books on lightweight chiffon scarves. Books include retro covers for The Great Gatsby, The catcher in the rye, manuscript
If your dream is to cover yourself in books, we have the solution Read More »
Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based
SEO? 7 good reasons because you should invest in it Read More »
Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is
Growth and fragmentation in flexible packaging pivotal for change in food brands Read More »
