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NextIndustry Blog

  • Social clock: what time is best to publish content?

    7 March 2016

    A LinkedIn research states that 81% of small business on social media and the 94% of them using social platform to promote their products and their services. This trend will undoubtedly continue to grow, with social media taking the place of companies’ websites. In addition, data from SumAll highlights how social media usage is pivotal to “hyper growth” companies, because

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  • Packaging design and colour consistency help fight counterfeiting

    4 March 2016

    A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And no product is immune. Counterfeiting

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  • This 3D calligraphy will blow your mind

    2 March 2016

    Instabul-based graphic designer Tolga Girgin, who works as an electrical engineer, has given life to some stunning experiments with her exceptional calligraphy. With clever and careful strategic use of perspective, shading, and shadowing, the turkish artist manages to create images where the chosen word seems to want to fly away from the page. The tridimensional letters seem to be floating,

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  • No more focus on millennials as a whole group

    29 February 2016

    In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying to engage with millennials. Another

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  • 3 good methods to improve flexible packaging

    26 February 2016

    Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to the Flexible Packaging Association, flexible

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  • If your dream is to cover yourself in books, we have the solution

    24 February 2016

    Have you ever dreamed of draping yourselves with the pages of your favourite book, like a silk armour? Now you can, with the help of Thailand-based FreshComfy. The company prints the covers and pages of classic books on lightweight chiffon scarves. Books include retro covers for The Great Gatsby, The catcher in the rye, manuscript pages from “The raven” by

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