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NextIndustry Blog

  • No more focus on millennials as a whole group

    By on 29 February 2016

    In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying to engage with millennials. Another

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  • 3 good methods to improve flexible packaging

    By on 26 February 2016

    Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to the Flexible Packaging Association, flexible

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  • If your dream is to cover yourself in books, we have the solution

    By on 24 February 2016

    Have you ever dreamed of draping yourselves with the pages of your favourite book, like a silk armour? Now you can, with the help of Thailand-based FreshComfy. The company prints the covers and pages of classic books on lightweight chiffon scarves. Books include retro covers for The Great Gatsby, The catcher in the rye, manuscript pages from “The raven” by

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  • SEO? 7 good reasons because you should invest in it

    By on 22 February 2016

    Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based agency Go Up are still

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  • Growth and fragmentation in flexible packaging pivotal for change in food brands

    By on 19 February 2016

    Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is becoming extremely fragmented in terms

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  • If you have a business, you need Google Analytics!

    By on 11 January 2016

      The best way to manage your website’s progress and to measure the ROI (Return Of Investment) is to install Google Analytics to it. According to Google, Google Analytics “provides powerful digital analytics for anyone with a web presence, large or small.” On Mashable, this formidable tool is described as a system that “makes it easy for anyone managing a site to track

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