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NextIndustry Blog

  • SEO? 7 good reasons because you should invest in it

    22 February 2016

    Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based agency Go Up are still

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  • Growth and fragmentation in flexible packaging pivotal for change in food brands

    19 February 2016

    Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is becoming extremely fragmented in terms

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  • If you have a business, you need Google Analytics!

    11 January 2016

      The best way to manage your website’s progress and to measure the ROI (Return Of Investment) is to install Google Analytics to it. According to Google, Google Analytics “provides powerful digital analytics for anyone with a web presence, large or small.” On Mashable, this formidable tool is described as a system that “makes it easy for anyone managing a site to track

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  • ’tis the season to be original, falalalala lala la la

    22 December 2015

    Are you fed up with the usual christmas tree, with the ever unstable balls, the lights that are always in a hopeless tangle and the needles that scatter themselves all over the house? We compiled a list of interesting, peculiar and creative Christmas trees, sure to be noticed like a shooting star traveling through a boring sky of ordinary decorations. How

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  • Twitter and blogs: brothers in arms

    9 November 2015

    Breaking news: if your company blog isn’t using Twitter to promote your blog’s contents, it’s doing it wrong. While lots of businesses discard Twitter as an obnoxious mouthpiece for sharing random private thoughts, silly pictures and cat memes, the truth is that Twitter is a great medium to create interest in conversations about your industry. It’s also an effective way

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  • Is your brand packaging properly aimed at a moving target?

    6 November 2015

    Consumers are responding in flocks to brand packaging that feels personal and fits their lifestyles, because it’s important to be in sync with the ones who buy your product, making them feel like they’re the only ones you’re talking to. Trying to appeal to as broad as an audience as possible leads to a watering down of the brand values

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