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NextIndustry Blog

  • ’tis the season to be original, falalalala lala la la

    By on 22 December 2015

    Are you fed up with the usual christmas tree, with the ever unstable balls, the lights that are always in a hopeless tangle and the needles that scatter themselves all over the house? We compiled a list of interesting, peculiar and creative Christmas trees, sure to be noticed like a shooting star traveling through a boring sky of ordinary decorations. How

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  • Twitter and blogs: brothers in arms

    By on 9 November 2015

    Breaking news: if your company blog isn’t using Twitter to promote your blog’s contents, it’s doing it wrong. While lots of businesses discard Twitter as an obnoxious mouthpiece for sharing random private thoughts, silly pictures and cat memes, the truth is that Twitter is a great medium to create interest in conversations about your industry. It’s also an effective way

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  • Is your brand packaging properly aimed at a moving target?

    By on 6 November 2015

    Consumers are responding in flocks to brand packaging that feels personal and fits their lifestyles, because it’s important to be in sync with the ones who buy your product, making them feel like they’re the only ones you’re talking to. Trying to appeal to as broad as an audience as possible leads to a watering down of the brand values

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  • Steampunk kinetic-themed cafe opens in Romania

    By on 4 November 2015

    A new cafe called Enigma has opened in Romania: it claims to be “the world’s first kinetic steampunk bar”. The stunning-looking business boasts a slightly terrifying humanoid robot with a plasma lamp cranium cycling on its own by the door and a lots of kinetic artworks churning and rotating on both ceiling and walls. Inspired by the idea of time

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  • We tell you why your business needs editorial content

    By on 2 November 2015

    Today’s consumers are way smart and tech savvy: the internet has made shopping by comparison very easy. Sadly, it also has open the gates to every sort of scam: spam websites, shady fly-by-night merchants, and shoddy knockoff products in abundance. This leads to the customer wanting to know more about your business and the kind of products it sells: in

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  • Value and mobility from health and beauty packaging wanted

    By on 30 October 2015

    Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the promise of their product. Packaging

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