As the second largest packaging segment in the US, flexible packaging account for 18% of the $145 billion American packaging market, according to the Flexible Packaging Association (FPA). This has been a pivotal movement for brands to adopt flexible packaging to save on energy costs and reduce capital spent on materials. Flexible packaging is an […]
Is 100% recyclable flexible packaging possible? Read More »
8Nestle Purina PetCare launched in fall 2014 the line Just Right by Purina, and it’s hoping to offer to consumers the same level of attention and choice when it comes to petfood and how healthy the dogs are eating. The Just right brand combines a dog owner’s knowledge of their four-legged, barking pet with Purina’s
Personalized petfood is Just Right Read More »
What happens when you team with famed artist Leif Podhaisky, whose creative mind is responsible for surreal and beautiful album artwork for musicians like Bonobo and The Horrors, to create a gift pack for Ballantine’s? This hypnotically abstract set of boxes and sleeves, part of the distillery’s new ‘Artist Series’, is what happens. And the
The strange case of the whisky packaging and the album artwork Read More »
Small packages can deliver great value for beverage, food, healthcare and personal care products. Single-serve and small packaging is having more and more success: consumer lifestyles are driving the trend toward smaller packaging. What drives food and drinks are issues like convenience, dietary awareness, freshness and reducing waste. “It’s a lot about convenience, 2, including
Mini and single-serve packs prove less is more Read More »
Would you like a handy stand-up pouch that reminds you of old school mason jars without the hassle of having a bulky glass jug? The answer relies in the Schur® Jar: a unique flexible stand-up pouch that is shaped like a traditional glass jar, courtesy of Schur® Star Systems premium printing techniques, that obtains a
Stand-up pouch shaped like a mason jar: a new frontier in marketing Read More »
