When you are building a startup, making a video advertisement is one of the more audacious way to make your presence known to a vast audience: online video advertisements can be produced and distributed at a lower cost than their TV counterparts, don’t need to comply to the same time restrictions and, if done right, “can generate instant brand awareness and many new customers.” .
Your video advertisement, however, could also possibly reveal itself as a source of embarrassment and damage to your brand, if not done properly. What can you do to avoid it?
Length is flexible, but keep it short.
If you are not funny, do not make a video with jokes.
Adopt clear and simple language.
Make viewers picture using your product.
Accept the limits of what you can do.
If you want to read the entire article at inc.com, click here.
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