There’s a new trend in town: negative SEO schemes. You receive a seedy email stating that you’ll get thousands of bad links to your website if you don’t pay. What does this mean? Companies are building lots of spammy links to competitors’ website, aiming to tank their search engines rankings. The reason why this can […]
Negative SEO: search rankings tanking for online mercenaries Read More »
What were the innovations and developments in packaging that emerged in January 2016? Here are the best articles that resonated more with packaging professionals at the start of 2016. Winter is the coldest time of the year, if you live in the northern atmosphere. It is seasonally appropriate, then, to present the coolest packaging solutions
Packaging trends in January 2016 Read More »
When you try to teach art history online you can find some serious obstacles, despite all the tools and technological capabilities we have at our disposal nowadays. It’s difficult to be as engaging and as interesting to a live audience like a real, in the flesh teacher. But do not despair! Here comes a new
Go on a tour of Bosch’s “Garden of earthly delights” Read More »
A LinkedIn research states that 81% of small business on social media and the 94% of them using social platform to promote their products and their services. This trend will undoubtedly continue to grow, with social media taking the place of companies’ websites. In addition, data from SumAll highlights how social media usage is pivotal
Social clock: what time is best to publish content? Read More »
A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And
Packaging design and colour consistency help fight counterfeiting Read More »
Instabul-based graphic designer Tolga Girgin, who works as an electrical engineer, has given life to some stunning experiments with her exceptional calligraphy. With clever and careful strategic use of perspective, shading, and shadowing, the turkish artist manages to create images where the chosen word seems to want to fly away from the page. The tridimensional
This 3D calligraphy will blow your mind Read More »
In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying
No more focus on millennials as a whole group Read More »
Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to
3 good methods to improve flexible packaging Read More »
Have you ever dreamed of draping yourselves with the pages of your favourite book, like a silk armour? Now you can, with the help of Thailand-based FreshComfy. The company prints the covers and pages of classic books on lightweight chiffon scarves. Books include retro covers for The Great Gatsby, The catcher in the rye, manuscript
If your dream is to cover yourself in books, we have the solution Read More »
Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based
SEO? 7 good reasons because you should invest in it Read More »
