antonio, Autore a Next Industry Net

Growth and fragmentation in flexible packaging pivotal for change in food brands

Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is […]

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If you have a business, you need Google Analytics!

blog-en, SEO-en / antonio

The best way to manage your website’s progress and to measure the ROI (Return Of Investment) is to install Google Analytics to it. According to Google, Google Analytics “provides powerful digital analytics for anyone with a web presence, large or small.” On Mashable, this formidable tool is described as a system that “makes it easy for anyone

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’tis the season to be original, falalalala lala la la

art, blog-en / antonio

Are you fed up with the usual christmas tree, with the ever unstable balls, the lights that are always in a hopeless tangle and the needles that scatter themselves all over the house? We compiled a list of interesting, peculiar and creative Christmas trees, sure to be noticed like a shooting star traveling through a boring

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Twitter and blogs: brothers in arms

blog-en, SEO-en / antonio

Breaking news: if your company blog isn’t using Twitter to promote your blog’s contents, it’s doing it wrong. While lots of businesses discard Twitter as an obnoxious mouthpiece for sharing random private thoughts, silly pictures and cat memes, the truth is that Twitter is a great medium to create interest in conversations about your industry.

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Is your brand packaging properly aimed at a moving target?

blog-en, packaging-en / antonio

Consumers are responding in flocks to brand packaging that feels personal and fits their lifestyles, because it’s important to be in sync with the ones who buy your product, making them feel like they’re the only ones you’re talking to. Trying to appeal to as broad as an audience as possible leads to a watering

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Steampunk kinetic-themed cafe opens in Romania

art, blog-en / antonio

A new cafe called Enigma has opened in Romania: it claims to be “the world’s first kinetic steampunk bar”. The stunning-looking business boasts a slightly terrifying humanoid robot with a plasma lamp cranium cycling on its own by the door and a lots of kinetic artworks churning and rotating on both ceiling and walls. Inspired

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We tell you why your business needs editorial content

blog-en, SEO-en / antonio

Today’s consumers are way smart and tech savvy: the internet has made shopping by comparison very easy. Sadly, it also has open the gates to every sort of scam: spam websites, shady fly-by-night merchants, and shoddy knockoff products in abundance. This leads to the customer wanting to know more about your business and the kind

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Value and mobility from health and beauty packaging wanted

blog-en, packaging-en / antonio

Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the

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New DIY geometric masks for Halloween

art, blog-en / antonio

You have no idea about what to do for your Halloween costume? You don’t want to spend a fortune? Wintercroft comes to your rescue. The team spent the last year dreaming up several new geometric paper masks that you can download as DIY templates. Last year they just had a handful of great designs, but

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5 ways to design a smart conversion oriented marketing strategy

blog-en, SEO-en / antonio

Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading. Speak the language your clients speak: try to figure out what ticks your target audience and

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