Janice Lascko has had enough. Pop-top soup cans, toy packaging with twisty ties and other hard-to-open packaging has the 61-year-old arthritis sufferer writing an opinionated letter to the Packaging Industry, via Packaging Digest, with an emphatic message: >>>stop making packaging that is extremely hard to open<<< While admitting that medication, of course, need to packaged […]
Seniors are irritated with obnoxious packaging Read More »
The newest collaboration between french surf houses Boom-art and UWL birthed limited edition boards in both triptych and diptych variations with famous oil paintings covering their surfaces. The French skate and surf gallery teamed up with surf company UWL to produce the “504” boards series that includes the work of known Dutch artists like Jan
Limited edition boards meet iconic oil paintings Read More »
According to a recent research done by CEB marketing, 72% of customers think that the content of the site they are visiting is completely disconnected from what they want and need and only 14% of them actually valued a relationship with the company and its brand: what can we do to improve the overall user
How to identify and improve crappy UX issues Read More »
As the second largest packaging segment in the US, flexible packaging account for 18% of the $145 billion American packaging market, according to the Flexible Packaging Association (FPA). This has been a pivotal movement for brands to adopt flexible packaging to save on energy costs and reduce capital spent on materials. Flexible packaging is an
Is 100% recyclable flexible packaging possible? Read More »
Quilling, or paper filigree, is the art of using strips of paper that are rolled, shaped and glued together to create decorative designs: Sera Runa, artist based in Instanbul, first explored this particular craft three years ago when she was looking for an enjoyable hobby to fill her spare time.
Colourful quilling designs by Instanbul-based artist Read More »
To form a design strategy you have to consider first your clients’ business strategies: they are interrelated but they are not the same thing. What is design strategy? Design strategy usually aims “to merge business and creative objectives,” trying to “move design beyond just an aesthetic exercise.”; it could also be described as a way
Understanding design strategy Read More »
8Nestle Purina PetCare launched in fall 2014 the line Just Right by Purina, and it’s hoping to offer to consumers the same level of attention and choice when it comes to petfood and how healthy the dogs are eating. The Just right brand combines a dog owner’s knowledge of their four-legged, barking pet with Purina’s
Personalized petfood is Just Right Read More »
What happens when you team with famed artist Leif Podhaisky, whose creative mind is responsible for surreal and beautiful album artwork for musicians like Bonobo and The Horrors, to create a gift pack for Ballantine’s? This hypnotically abstract set of boxes and sleeves, part of the distillery’s new ‘Artist Series’, is what happens. And the
The strange case of the whisky packaging and the album artwork Read More »
Improving your site’s online visibility by structuring it well and submitting it to Google are good first steps, but they’re not enough. 1.Build up your website The first step to standing out is to build up the size of your website: sites with more pages tend to appear on higher rank in search engine results.
Increase your site’s online visibility in 8 simple steps Read More »
Small packages can deliver great value for beverage, food, healthcare and personal care products. Single-serve and small packaging is having more and more success: consumer lifestyles are driving the trend toward smaller packaging. What drives food and drinks are issues like convenience, dietary awareness, freshness and reducing waste. “It’s a lot about convenience, 2, including
Mini and single-serve packs prove less is more Read More »
