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NextIndustry Blog

Learn about our latest news, read our articles about SEO, develop a passion about our discoveries in the art world, welcome our advice for packaging. All of this and more in our blog.

  • Packaging design and colour consistency help fight counterfeiting

    4 March 2016

    A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And no product is immune. Counterfeiting

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  • This 3D calligraphy will blow your mind

    2 March 2016

    Instabul-based graphic designer Tolga Girgin, who works as an electrical engineer, has given life to some stunning experiments with her exceptional calligraphy. With clever and careful strategic use of perspective, shading, and shadowing, the turkish artist manages to create images where the chosen word seems to want to fly away from the page. The tridimensional letters seem to be floating,

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  • No more focus on millennials as a whole group

    29 February 2016

    In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying to engage with millennials. Another

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  • 3 good methods to improve flexible packaging

    26 February 2016

    Flexible packaging is here to stay: brands have adopted pouches for their every category, encouraging the innovation (like pouches shaped like old fashioned mason jars, that give them a traditional old timey feeling). The only field where there’s no evolution is fitment. That is nearly always the same and there’s no diversity at all. According to the Flexible Packaging Association, flexible

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  • If your dream is to cover yourself in books, we have the solution

    24 February 2016

    Have you ever dreamed of draping yourselves with the pages of your favourite book, like a silk armour? Now you can, with the help of Thailand-based FreshComfy. The company prints the covers and pages of classic books on lightweight chiffon scarves. Books include retro covers for The Great Gatsby, The catcher in the rye, manuscript pages from “The raven” by

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  • SEO? 7 good reasons because you should invest in it

    22 February 2016

    Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based agency Go Up are still

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