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NextIndustry Blog

Learn about our latest news, read our articles about SEO, develop a passion about our discoveries in the art world, welcome our advice for packaging. All of this and more in our blog.

  • How to identify and improve crappy UX issues

    19 October 2015

    According to a recent research done by CEB marketing, 72% of customers think that the content of the site they are visiting is completely disconnected from what they want and need and only 14% of them actually valued a relationship with the company and its brand: what can we do to improve the overall user experience.  When irrelevant content is

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  • Is 100% recyclable flexible packaging possible?

    15 October 2015

    As the second largest packaging segment in the US, flexible packaging account for 18% of the $145 billion American packaging market, according to the Flexible Packaging Association (FPA). This has been a pivotal movement for brands to adopt flexible packaging to save on energy costs and reduce capital spent on materials. Flexible packaging is an obvious choice if compared to

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  • Colourful quilling designs by Instanbul-based artist

    14 October 2015

      Quilling, or paper filigree, is the art of using strips of paper that are rolled, shaped and glued together to create decorative designs: Sera Runa, artist based in Instanbul, first explored this particular craft three years ago when she was looking for an enjoyable hobby to fill her spare time.         Runa quickly discovered her previously

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  • Understanding design strategy

    12 October 2015

    To form a design strategy you have to consider first your clients’ business strategies: they are interrelated but they are not the same thing. What is design strategy? Design strategy usually aims “to merge business and creative objectives,” trying to “move design beyond just an aesthetic exercise.”; it could also be described as a way to invent the right language

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  • Personalized petfood is Just Right

    8 October 2015

    8Nestle Purina PetCare launched in fall 2014 the line Just Right by Purina, and it’s hoping to offer to consumers the same level of attention and choice when it comes to petfood and how healthy the dogs are eating. The Just right brand combines a dog owner’s knowledge of their four-legged, barking pet with Purina’s expertise on nutritional values to

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  • The strange case of the whisky packaging and the album artwork

    7 October 2015

    What happens when you team with famed artist Leif Podhaisky, whose creative mind is responsible for surreal and beautiful album artwork for musicians like Bonobo and The Horrors, to create a gift pack for Ballantine’s? This hypnotically abstract set of boxes and sleeves, part of the distillery’s new ‘Artist Series’, is what happens. And the result is colourfully magnificent. Give

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