packaging-en

10 things about beauty products packaging that consumers loathe

Even if not everybody likes to be the object of constructive criticism, it’s clear how you can improve after a gentle critique – including beauty products brands. Denise Herich, cofounder of The Benchmaking Co., has asked to a female group to list their pet peeves about beauty products and why. 1- Inability to reach the …

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Packaging design and colour consistency help fight counterfeiting

A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And …

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Growth and fragmentation in flexible packaging pivotal for change in food brands

Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is …

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Value and mobility from health and beauty packaging wanted

Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the …

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