Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.”
Companies like the London-based agency Go Up are still investing and researching in the field, vowing to create a SEO optimized web infrastructure that is search-engine friendly, because of the continued evolution of the algorithms.
Here’s a list of 7 reasons why you should invest in SEO:
1- It still works very well: the techniques to make SEO better are still good. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”
2- It’s not going away anytime soon: on some level, even audio and video searches depend on it.
3- It’s fairly cheap: if compared to other forms of online marketing, like social media or Pay per click advertising, SEO provides good Return of Investment and remains a focal point of your online presence.
4- Search engines having more market share: around 80-90% of customers check online reviews before buy something, and this number is going to get bigger. Without SEO people won’t be able to find your business among the others.
5- More mobile bandwidth and better local search: mobile traffic will surpass the traditional one by the end of the year, prompting the creation of new SEO techniques.
6- Not having a healthy content profile is damaging: with the ever-changing algorithms, not building a healthy content profile spread out months and years can be damaging to your business.
7- Guess what? Your competitors are doing it! Jayson Bayless, owner of BestSeoCompanies.com, says that “if you’re not moving forward and improving your position, you’re losing ground to a competitor who is.