flexible packaging

Packaging design and colour consistency help fight counterfeiting

A company’s logo, colours and packaging help fight counterfeiting. they are used by consumers to identify brands and choosing what to buy. Counterfeiting has skyrocketed over the last few decades: according to the International chamber of commerce in 2015 the trade value of counterfeited goods was $1.77 trillion. Yeah, you read it right: trillion. And …

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Growth and fragmentation in flexible packaging pivotal for change in food brands

Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is …

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