What is SEO and how can it help my website to be more visible to Google?

What does SEO mean?

If you are doing research on how to increase your website position in Google searches, chances are that you have stumbled on the word SEO.

SEO stands for Search Engine Optimisation and “refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google.”

Sites that are situated in a higher position are more likely to get a lot of traffic on their pages, potentially leading to more business. If you follow the next steps your site has a good chance to appear in the first page of the results.

Keyword rich content

[icon image=”ss-target” character=”” size=”large” cont=”no” float=”left” color=”accent”] Google and bing use a piece of software called colloquially “spiders” that browse your site to determine the actual copy on the page and key words presence, using the data to conclude the relevance of your site; it’s appropriate, then, “to consider the search habits of your target audience”.

Linking

[icon image=”ss-link” character=”” size=”large” cont=”no” float=”left” color=”standard”] Your website is given a score out of 10 on the base of inbound and outbound links, useful to verify how trusthworthy is your site, so it’s important to link it to a site with a good score and to make sure that is linked to your social media.

Keep it fresh

How frequently you update your site content could influence the rate at which the spiders crawl it: you may want to change text or images monthly, and it’s useful to set up a blog and curate some content relevant to your target market.

Keeping up to date with SEO

[icon image=”ss-sync” character=”” size=”large” cont=”no” float=”left” color=”standard”]“The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is something of a moving feast and it pays to stay up to date. That said, these basic principles are unlikely to change significantly as they are key determinants of your ranking.”.

Source article on theguardian.com

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