Packaging is extremely impactful when it comes to purchase products: here two main “wants” customers expect to be fulfilled. Health and beauty products are pivotal in our daily lives: they are expected to help us look better, fell better and improve our cleanliness and confidence. What differentiates every product it’s how each brand conveys the […]
Value and mobility from health and beauty packaging wanted Read More »
You have no idea about what to do for your Halloween costume? You don’t want to spend a fortune? Wintercroft comes to your rescue. The team spent the last year dreaming up several new geometric paper masks that you can download as DIY templates. Last year they just had a handful of great designs, but
New DIY geometric masks for Halloween Read More »
Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading. Speak the language your clients speak: try to figure out what ticks your target audience and
5 ways to design a smart conversion oriented marketing strategy Read More »
Janice Lascko has had enough. Pop-top soup cans, toy packaging with twisty ties and other hard-to-open packaging has the 61-year-old arthritis sufferer writing an opinionated letter to the Packaging Industry, via Packaging Digest, with an emphatic message: >>>stop making packaging that is extremely hard to open<<< While admitting that medication, of course, need to packaged
Seniors are irritated with obnoxious packaging Read More »
The newest collaboration between french surf houses Boom-art and UWL birthed limited edition boards in both triptych and diptych variations with famous oil paintings covering their surfaces. The French skate and surf gallery teamed up with surf company UWL to produce the “504” boards series that includes the work of known Dutch artists like Jan
Limited edition boards meet iconic oil paintings Read More »
According to a recent research done by CEB marketing, 72% of customers think that the content of the site they are visiting is completely disconnected from what they want and need and only 14% of them actually valued a relationship with the company and its brand: what can we do to improve the overall user
How to identify and improve crappy UX issues Read More »
As the second largest packaging segment in the US, flexible packaging account for 18% of the $145 billion American packaging market, according to the Flexible Packaging Association (FPA). This has been a pivotal movement for brands to adopt flexible packaging to save on energy costs and reduce capital spent on materials. Flexible packaging is an
Is 100% recyclable flexible packaging possible? Read More »
Quilling, or paper filigree, is the art of using strips of paper that are rolled, shaped and glued together to create decorative designs: Sera Runa, artist based in Instanbul, first explored this particular craft three years ago when she was looking for an enjoyable hobby to fill her spare time.
Colourful quilling designs by Instanbul-based artist Read More »
To form a design strategy you have to consider first your clients’ business strategies: they are interrelated but they are not the same thing. What is design strategy? Design strategy usually aims “to merge business and creative objectives,” trying to “move design beyond just an aesthetic exercise.”; it could also be described as a way
Understanding design strategy Read More »
8Nestle Purina PetCare launched in fall 2014 the line Just Right by Purina, and it’s hoping to offer to consumers the same level of attention and choice when it comes to petfood and how healthy the dogs are eating. The Just right brand combines a dog owner’s knowledge of their four-legged, barking pet with Purina’s
Personalized petfood is Just Right Read More »
