Social media offer a plethora of benefits to business owners. The evolution of platforms like Twitter, Facebook and LinkedIn means that is necessary to be aware of the hacks, both in general and specific, that can help to reach the chosen marketing objectives. 1- Know what’s hot If you can publish content that’s new and …
Even if not everybody likes to be the object of constructive criticism, it’s clear how you can improve after a gentle critique – including beauty products brands. Denise Herich, cofounder of The Benchmaking Co., has asked to a female group to list their pet peeves about beauty products and why. 1- Inability to reach the …
10 things about beauty products packaging that consumers loathe Read More »
What do entrepreneurs fear? Competition. And its absence is often viewd as a positive fact. But this is incorrect: who doesn’t have competitio should worry and be wary, because it could indicate a serious weakness. What are the reasons because a company does not have competition? 1) You play in a too narrow field When …
What were the innovations and developments in packaging that emerged in January 2016? Here are the best articles that resonated more with packaging professionals at the start of 2016. Winter is the coldest time of the year, if you live in the northern atmosphere. It is seasonally appropriate, then, to present the coolest packaging solutions …
A LinkedIn research states that 81% of small business on social media and the 94% of them using social platform to promote their products and their services. This trend will undoubtedly continue to grow, with social media taking the place of companies’ websites. In addition, data from SumAll highlights how social media usage is pivotal …
Social clock: what time is best to publish content? Read More »
In 2016 millennials won’t be targeted as one demographic anymore, but they will be reached based on their passions, according to a study released last november by Hotwire PR. The study was based on crowdsourcing from 400 communicators in 22 countries and it revealed that brands will focus on values rather than age when trying …
Despite what you may have heard, SEO is not dead. With words of Sam McRoberts, CEO of VUDU Marketing and expert in the SEO field, “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.” Companies like the London-based …
SEO? 7 good reasons because you should invest in it Read More »
Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is …
Growth and fragmentation in flexible packaging pivotal for change in food brands Read More »
Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading. Speak the language your clients speak: try to figure out what ticks your target audience and …
5 ways to design a smart conversion oriented marketing strategy Read More »
