marketing

10 things about beauty products packaging that consumers loathe

Even if not everybody likes to be the object of constructive criticism, it’s clear how you can improve after a gentle critique – including beauty products brands. Denise Herich, cofounder of The Benchmaking Co., has asked to a female group to list their pet peeves about beauty products and why. 1- Inability to reach the …

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Growth and fragmentation in flexible packaging pivotal for change in food brands

Flexible packaging is now all the rage among global consumers: by offering unique shapes and general conveniences that are well adapt for very use, pouches are literally and figuratively bending over backwards to meet consumers needs. Pouches are increasingly being classified as one of the most versatile flexible packaging formats, meaning that the category is …

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5 ways to design a smart conversion oriented marketing strategy

 Despite the existence of a lot of conversations about the best way to reach the right target audience, there aren’t many efficient talks about conversions: if you want to know more about smart conversion oriented tactics, keep reading.   Speak the language your clients speak: try to figure out what ticks your target audience and …

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